AREAS OF EXPERTISE
Public Relations
The public relations industry drew my interest during a career fair at Oklahoma State University. I was drawn to the fast-paced career immediately, and I realized the importance of proper communication in the sports industry. Although I am not actively pursuing a career in PR specifically, my degree has equipped me with tools and knowledge to excel in operations, and game and event management.
Communication
Holding two part-time jobs and dedicating time to campus involvement, I learned the importance of communicating effectively with multiple audiences in various situations. From college students to university donors, I've developed the skills for efficient communication.
Graphic Design
My passion for design has opened the door for freelance work for online boutiques, advertising for on-campus organization events, and publications for Oklahoma and Oklahoma State Athletics. I am experienced in Adobe Photoshop, Lightroom, InDesign and Illustrator.
Marketing
I am also intrigued by the business side of planning and execution. I earned a marketing minor to further understand analytics and marketing planning that promote successful campaigns.
Leadership
I love the challenge behind leading a team toward a common goal, and utilizing individual strengths for optimal performance. I believe in the power of constructive criticism and encouragement to accomplish group achievement.
Planning and Organization
A planner and weekly task list are listed right under coffee on my list of necessities. I organize my tasks based on importance to ensure I meet deadlines in a timely manner. Although my days are planned in advance, I always allow time for an impromptu cup of coffee with friends.
Branding
I've used my design skills to create logos, resumes, business cards, thank you cards and newsletters for class projects, an online boutique, and my own photography business. Many of these examples can be found on my website.
Photography
I am in the process of establishing my hobby as a side business. I've shot senior photos, weddings, engagement photos, and family photos to build my portfolio. I do not claim to be a professional, but my passion drives me to eventually reach that level.
KAYLA ANNE RATLIFF
University of Oklahoma 2019 | MEd in Intercollegiate Athletic Administration
NICE TO MEET YOU. I'M KAYLA.
I am 24 years old, and I was raised in the panhandle of Oklahoma.
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I currently attend the University of Oklahoma to pursue a Master's in Education in Intercollegiate Athletic Administration. I graduated from Oklahoma State University in May 2017 with a bachelor's degree in Strategic Communications and a minor in Marketing.
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I'm currently a graduate assistant for the University of Oklahoma Athletics Department for game and event management at the Lloyd Noble Center. My love for the sports industry has increased through the behind the scenes experiences and opportunities through my current graduate assistant position and my previous internship with Oklahoma State Athletics. I love the fast-paced environment of collegiate athletics, as well as the day-to-day challenges the industry experiences.
When I'm not at work or in the classroom, you can find me with my nose in a book, hiking up a mountain, or behind a camera. I approach any opportunity to learn new things or experience new cultures, as I firmly believe we grow the best outside our comfort zone.
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I incorporate this mindset into every challenge I am given in life, the classroom and the office. From a class project to communicating with Big 12 officials, I welcome the opportunity to incorporate my communications skills into a day-to-day task. I hope these elements shine through in my work experiences and the online examples I have provided.
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Thank you for stopping by my online portfolio. Please feel free to navigate around the site and contact me with any questions you may have.
PORTFOLIO
MY LATEST WORK. SEE MORE >
photography
Experience
June 2017 - Present
University of Oklahoma Athletics
Graduate Assistant - Event Programming and Operations
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Serve as the primary point of contact for clients on nearly 50 non-athletic events, serving as a partner to understand the goals and needs of each client to properly coordinate and execute all programming with the highest level of service
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Serve as the event coordinator for simultaneous special events including premium banquets, receptions, concerts, and meetings to handle all aspects of the event from maintaining RSVP lists , coordinating student workers, coordinating set-up and tear down needs, and handling various forms of tracking spreadsheets
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Overhauled the planning and execution of one of OU’s biggest non-athletic event, the Oklahoma Electric Cooperative Annual Banquet to properly serve an important client after previous dissatisfaction in years prior; significantly amplified both client and internal communication to ensure all internal and external partners could over-deliver, including Audio Visual, catering services, the Oklahoma Police Department, CSC, and the client.
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Handle internal communication with applicable department heads and vendors, including University of Oklahoma Athletics Administration, Levy Catering, Express Employment Professionals, marketing, Roads and Hauling, team coaches and director of operations, and venue security to handle logistics
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Create detailed event briefing information for each event, overseeing all building and event operations, and approximately 5-25 staff members, depending on size of the event
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Pursues event rental and concert leads including call-ins, email inquiries and other leads by booking, assigning, initiating and maintaining open communication with clients
August 2015 - May 2017
Oklahoma State Athletics
Game Day Management Intern
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Serves as a liaison for the visiting team, facilities services, officials and other game day operating entities
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Assisted in preparing and managing athletic facility for athletic and special events.
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Assisted in the production of documents explaining OSU policies, event details, event maps and credentials
November 2012 - December 2014
Pencils of Promise
Community Outreach Chair
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Advertised events throughout the Stillwater and Oklahoma State University community
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Contacted businesses for potential sponsorshipships and funding
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Edited event fliers and newspaper ads utilizing Microsoft Excel, Word, Adobe Photoshop, InDesign and Illustrator
November 2013 - November 2014
Alpha Delta Pi
Philanthropy Chair
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Communicated with local and national philanthropies to organize events
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Organized and executed new philanthropy events that increased involvement and monetary donations
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Marketed sorority events to the Greek community
September 2013 - November 2014
Into the Streets
Public Relations/Marketing Executive Team
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Generated service projects throughout the Stillwater community
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Promoted the event to newspaper, radio, and other media sources
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Managed a team of student volunteers responsible for organizing promotional events
CONTACT
Please do not hesitate to send me an email or contact me at any of the below social media sites.